The client's intention was to launch the coffee business with a complete rebrand after purchasing the van as a turn-key start-up. However, this didn't come to fruition and it was decided that a brand refresh was needed using the existing branding.
Using the existing type and regionalising the name encompassed within a coffee cup mark still nods to the original but gives it a refreshing new look with which the business could launch successfully within the allocated timeframe and budget.
